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Web Survey Bibliography

Title Dealing with the Effects of Panelist Experience
Year 2011
Access date 27.10.2012
Abstract

Managers of large online panels of consumers may note strong effects of panelist tenure (increased exposure to ongoing surveys) on several reporting measures. In fact, a sample that is skewed new may result in drastically different statistics than a sample that is skewed tenured. While the main effect is simple, there are many nuances to it, including individual differences, measures of interest, and demographic interactions. The complexities of this finding will be outlined along with various methods to combat them.

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Year of publication2011
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2011 (358)

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